Austin O'Brien - Woodmancy
Social Media & Community Manager • Chronic Fun-Haver
Howdy! My name is Austin, and I've been a games community manager for the past four years. I'm also a lifelong lover of skateboarding, a miniature painter, musician, dungeon master, horror fanatic, and all around lover of people!
In my most recent position at 10:10 Games, I've had the opportunity to devise and execute strategy with our partners at NBCUniversal and Funko on the studio's first game, Funko Fusion. It's been a treat working on such massive entertainment properties like Jurassic World, The Umbrella Academy, Jaws, The Thing, and more, while delighting players with social copy, dazzling motion graphics, and showing we're making games by fans, for fans. Helping the studio establish it's voice as a player-first development house has been priority number one, a goal I'm proud to have achieved.
While at Raven Software, I was responsible for all player-facing communications for Call of Duty®: Warzone™ via the studio's social channels. Whether it's writing social copy, crafting patch notes for Call of Duty, creating art assets, tracking live issues on Trello, social listening in Sprinklr, or sending out sentiment reports, my passion is supporting and advocating for communities.
While I'm fortunate to have been trusted with the keys to some of the largest entertainment properties in the world, I'm interested in working with teams and communities of all sizes! Check out some of my work below and let's chat!
At A Glance
Top Social Account
874,000 followers
Average Engagement Rate
6.3%
Player Count
~100 Million
Player Count
~100 Million
Skills
Social Media
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Major platform familiarity
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Establishing brand voice
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Sentiment tracking and reporting
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KPI tracking
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Campaign creation and execution
Live Issues
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Social listening via Sprinklr dashboards, topics, and themes
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Managing player-facing Trello board
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Collaboration with devs and production
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Manage and use Confluence and JIRA
Creative Design
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Adobe Creative Cloud
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Unreal Engine
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High-quality creative materials
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Design templates for easily repeatable assets
Communication
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Empathy-first written and verbal communication
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Collaborate internally and with studio partners
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Passionate about DE&I
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Deep love for people
Recent Work
10:10 Games
Funko Fusion
2024 - Present
Statistics:
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X (Twitter) : 2.3k → 8.7k followers
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Instagram: 4.72k → 11.1k followers
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TikTok: 0 → 11.4k followers
Job Title: Senior Social and Community Manager
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Develop the launch/post-launch content strategies in collaboration with Funko and our IP partner, NBCUniversal, along with it's partner studios. IPs included Jurassic World, Umbrella Academy, The Thing, Back To The Future, Jaws, Five Night's at Freddy's, and more.
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Create all player-facing copy (social, website, blogs), defining the brand voice for 10:10 Games and Funko Fusion. Copy and content is focused on organic growth, leveraging IP with high fan engagement, showcasing our "for fans, by fans" attitude.
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Adapt to new challenges by learning Unreal Engine Editor and Funko Fusion's dev tools to capture and edit trailer content and screenshots.
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Build the official Funko Fusion Discord from the ground up, including moderation tools, community strategy, and ongoing support through active engagement and exclusive updates.
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Pitch collaborations with brand partners such as Funko, Capcom, KFC, Monkey Paw Productions, Blumhouse, Bob Ross, Special Effect, and more, and develop cross-platform social media content to attract new audiences to Funko Fusion.
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Guide creative agency partners with data-driven content plans while managing the studio's agency budget.
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Execute in-person coverage for live events , delivering breaking announcements, behind-the-scenes content, and exclusive reveals.
Social Campaign
Funko Fusion Launch
Mission: Define and execute the launch strategy for 10:10 Games first title, Funko Fusion. Raise awareness about the studio, and the game, while cementing 10:10 as a player-first studio.
Strategy: Position ourselves as "by fans, for fans". Leverage the breadth of IP in the product by engaging with fan communities, inviting them to indulge in massive crossovers that are only possible in Funko Fusion. Highlight IP with the highest potential fan engagement.
Responsibilities: Content ideation, strategy, copywriting, content creation, and execution. Collaborate with studio leadership, publishing department, PR, NBCUniversal, and Funko, to define KPIs, ensure external partner needs are met and brand guidelines are adhered to. Manage all social channels via a content calendar, content scheduling, monitoring for player feedback, managing live issues, and engaging in player communications.
Work Examples
Motion Graphics/Video
Raven Software
Call of Duty: Warzone
2021 - 2024
Statistics:
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X (Twitter) : 472k → 874.2k followers
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Instagram: 24k → 79k followers
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TikTok: 0 → 12.5k followers
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LinkedIn: 2.5k → 50k followers
Job Title: Associate Community Manager
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Placed in charge of forward-facing player communications across all studio owned channels, with a focus on non-marketing, informative, and educational communications for Call of Duty: Warzone.
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Established studio strategy and voice across all studio channels to promote organic growth, keeping in mind that studio budget was unavailable for social.
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Tracked community feedback and sentiment via Sprinklr and delivered sentiment reports to studio stakeholders to increase agility in relieving community frustrations.
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Created digital media for all studio channels using Adobe Creative Cloud and increased working knowledge of each application at a rapid pace to meet business needs.
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Collaborated with communications teams at partner studios to develop a broader strategy between Warzone and yearly premium titles.
Social Campaign
#WZa11y
Mission: Take over and lead the new #WZa11y campaign. Educate players about accessibility features in Warzone by demonstrating their utility for both disabled and non-disabled players.
Strategy: An ongoing series of tweets, easily recognizable to the audience by the hashtag #WZa11y, that highlight an accessibility feature with a screenshot or video when available. Each tweet would contain a short explanation of the feature and how it can improve the game play experience for players.
Responsibilities: Campaign ideation, strategy, collaborate with studio UI/UX team on info gathering and copywriting, asset creation, KPI tracking, and community engagement.
Work Examples
Motion Graphics/Video
Thanks so much for checking out my portfolio! If you haven't already, reach out to me at the links below for a chat!
Still haven't checked out my resume? You can do that here!
If you're wondering what my favorite games of all time are, you can check out my list here!
If you'd like to get an idea of the kind of music that makes me tick, you can check out my Spotify playlist!
Cheers!